Content that gets zero traffic often isn't poorly written, it's poorly structured for search engines. How long should the title be? Where should keywords go? How do you write a meta description that drives clicks? These all have clear rules. But most people remember SEO only after finishing the draft, then struggle to retrofit titles and meta tags.
This prompt pack is split into three difficulty levels: Beginner generates titles and meta descriptions, Intermediate handles body structure and keyword layout, Expert does site-wide audits with internal linking suggestions. Feed them to AI before you write, so you don't have to rework everything afterward. Use them standalone or chain them together: title and meta first, then body structure, then audit.
1. Beginner: Title & Meta Description Generation
The most common scenario: you have a keyword and a piece of content, and you need a title and description that fit search result display. Key rules: keep the title at 50-60 characters (Google truncates around this width), place the keyword early; keep the meta description under 155 characters, include the keyword, and make it compelling. A title that's too long gets cut off, leaving users with half a sentence in search results. Skip the keyword in the meta description, and Google will generate its own snippet, which you can't control.
You are a senior SEO copywriter. Generate SEO-friendly titles and meta descriptions based on the following:
Keyword: {{target keyword}}
Content summary: {{one sentence describing what this content is about}}
Brand name (optional): {{brand name}}
Output requirements:
1. Titles: 3 options, 50-60 characters each, keyword near the front, brand name at the end
2. Meta Descriptions: 2 options, 150-155 characters each, must include the keyword, end with a call to action
3. Explain the best use case for each title (e.g., listicle / tutorial / review)
Constraint: No keyword stuffing; titles must not duplicate what's already on page 1 of search results.Tip: Google truncates titles by pixel width (about 580 pixels), not character count, so the cutoff differs between Chinese and English. 50-60 characters is the safe zone; Chinese can go a few characters longer. If the brand name is long, place it at the end after a pipe or dash rather than letting it push the keyword out.
2. Intermediate: Body Structure & Keyword Layout
The biggest problem with body copy isn't insufficient word count, it's uneven keyword distribution. The keyword doesn't appear in the first 100 words, H2s are generic labels like "Overview" and "Details," and search engines can't identify the main topic. This prompt handles body structure, keyword distribution, and heading hierarchy in one shot, giving you a ready-to-use writing outline.
You are an SEO content architect. Design an SEO-friendly body structure based on the following:
Primary keyword: {{keyword}}
Secondary keywords (2-3): {{long-tail keywords}}
Content topic: {{topic description}}
Target word count: {{e.g., 2000 words}}
Output:
1. H1 title (including primary keyword)
2. Article outline: use H2 / H3 for hierarchy, note key points to cover under each H2
3. Keyword distribution:
- Where the primary keyword should appear (first 100 words / at least one H2 / closing paragraph)
- Which H2s should contain secondary keywords
- Suggested density: primary keyword 3-5 times, no more than 8
4. Writing guidance per section: one sentence on what to write and from what angle
Constraint: 4-6 H2s; outline must be usable as a writing skeleton, no filler sections.Tip: Don't obsess over keyword density numbers. Google stopped using simple term-frequency ranking long ago; it looks at semantic relevance. The 3-5 times rule is a sanity check to confirm the keyword is actually present. What really matters: is the keyword in the first 100 words? Does at least one H2 contain the keyword or a semantically related term? Does the closing paragraph tie back? These matter far more than a density percentage.
3. Expert: Site-wide SEO Audit & Internal Linking
Good on-page SEO is only half the job. Internal linking is the other half. Search engines use internal links to discover new pages and understand how pages relate. A page with no internal links pointing to it might never get found. This prompt turns AI into an SEO auditor, analyzing existing pages for issues and recommending internal link improvements. Ideal for site-wide checkups or content cluster optimization.
You are an SEO audit expert. Perform a comprehensive SEO diagnosis on the following page and provide internal linking recommendations:
Page URL (or title): {{page identifier}}
Page body: {{paste content}}
Target keyword: {{keyword}}
Existing related pages on site (title + URL): {{list 3-5 related pages}}
Audit checklist:
1. Title check: Is it 50-60 characters? Is the keyword in the first half?
2. Meta Description check: Does it exist? Is it under 155 characters? Does it include the keyword?
3. Heading hierarchy: Is H1 unique? Do H2-H3 follow logical order? Any skipped levels (H2 straight to H4)?
4. Keyword distribution: Does it appear in the first 100 words? In at least one H2? Is density reasonable?
5. Internal linking: Pick 2-3 from the related pages above, recommend anchor text and insertion point
6. Priority ranking: Sort issues by "impact on search ranking" high to low, mark each as "Must fix / Should fix / Optional"
Output format: Issue list (with severity) + Fix recommendations (with specific changes) + Internal link plan (anchor text + insertion paragraph).Tip: Internal link anchor text should be descriptive, never "click here" or "learn more." Anchor text is a signal that tells search engines what the linked page is about. But don't use exact-match keyword anchor text for every single link, either, Google flags that as over-optimization. Mix exact-match, partial-match, and natural-language anchor text for the safest approach.
With vs Without, What's the Difference
Without a prompt, letting AI write SEO copy blind produces either keyword-stuffed pages that get penalized or prose-like titles that omit the keyword entirely. With this pack, AI operates within clear character limits, keyword distribution rules, and heading hierarchy requirements. Search engines can parse the output correctly, and users are more likely to click in search results. Beginner is enough for daily publishing; Expert suits site-wide SEO checkups. Chaining all three works best: start with Beginner for title and meta, then Intermediate for body structure, then Expert for diagnosis and gap-filling.
References
- Google Search Central, "SEO Starter Guide": developers.google.com/search/docs/fundamentals/seo-starter-guide
- Google Search Central, "Control your title links in search results": developers.google.com/search/docs/appearance/title-link
- Google Search Central, "Manage your snippets in search results": developers.google.com/search/docs/appearance/snippet
- Moz, "What is a Meta Description?": moz.com/learn/seo/meta-description
- Yoast, "Meta Descriptions and SEO": yoast.com/meta-descriptions-and-seo/